In addition to the current popular music, perhaps somewhere you have heard music that has a rather strange sounding name, it is “lo-fi” or “low-fidelity”.
Created from low-quality sounds, which contain technical flaws, lo-fi music often has a slow rhythm and sounds of both hip-hop, soul and jazz, very gentle and soaring. Many people believe that this music is actually created only for dreamers.
However, in recent times, this strange music has become a material that makes many YouTube channels of music successful.
By combining lo-fi with a picture of an anime character, people created a very popular radio channel on Youtube under the name: “lo-fi hip-hop”, “chillhop” or “lo- fi hip-hop radio for studying, relaxing, and gaming “. Runs 24/7, emits extremely relaxing, hovering music, helping listeners focus more on everything they’re doing.
First to mention the channel “ChilledCow”, now has more than 1.7 million followers after just over 1 year of operation. More specifically, the owner of this channel is also the leader of the “movement” to set the background for music radios 24/7 with Japanese cartoon images.
In fact, running a lo-fi YouTube radio channel is similar to DJ’s, just arranging playlists and leaving the channel running on its own, does not require people to be on duty, but the tracks will still Be constantly updated and refreshed, carefully selected through popular channels like Spotify or Apple Music.
Ryan Celsius, a DJ who also works in the “lo-fi” world on Youtube, said the reason why such music channels existed and developed in recent times is due to the fairly open copyright policy of Google, different from Twitch. So people only go to YouTube to listen to music, but few people go to Twitch.
At Celsius, there are 286,000 people watching and bringing about a good income for him, about 1,500 USD a month after deducting server rental costs (200 to 300 USD / month) to store music at Highest quality possible.
Despite popular music platforms such as Apple Music, Spotify on the port blooming, but Youtube channels that play lofi music such as Chilled Cow, College Music or Chillhop still have their own place, because there are still thousands of Listen all over the world to access these channels, to simply listen to gentle, quiet music while completing your last day of work.