Fever FM: Re-defining entertainment in radio

Fever FM, since its release, has been always topping the RAM charts and ruling the listeners’ coronary heart with its differentiated content offerings. part of the quickest growing radio network within the USA, Fever FM right away have become the destination station for the united states of america’s youth, with a listenership of over 27 Million. With the first ever acquisition inside the history of radio – Fever Chennai, the launch of Fever Hyderabad and 7 stations in UP, Fever FM increased its footprint from four to 13 towns and stations, with a clear metro focussed method. For over 8 years in Delhi and for over three years in Mumbai, Fever FM has been the undisputed leader in listenership rankings. In Bangalore, Fever FM has been the #1 non-Kannada station for over five years. The RAM domination of the stations across markets is a sworn statement to the management it commands in terms of listenership ratings. Innovation is fundamental to differentiation over time, the brand has kept innovation at its center, driving thought leadership and introducing a variety of content (music and non-song) throughout genres. Be it radio dramas, sports activities, CSR or Bollywood, Fever has simply re-described how the radio enterprise views entertainment. The pioneers of radio dramas The station has pioneered the idea of radio dramas and re-packaged first rate epics like Mahabharata, Ramayana, Gandhi, Bose, Shiva, BalGopal and Jai Bajrangi for these days’s adolescents. The launch of Mahabharata, with a effective starcast comprising of Shilpa Shetty Kundra, Shatrughan Sinha, Shakti Kapoor, Vivek Anand Oberoi, Shaan and Rahul Dev was genuinely a spectacle. A manufacturing of this scale and grandeur, and a star cast of such stature had in no way been witnessed within the radio industry earlier than! Powering the sports revolution Fever FM has been powering the sports activities and IPL revolution inside the us of a with partnerships with the biggest franchises across Delhi, Mumbai, Bengaluru, Kolkata and Chennai in view that 2008. not simply cricket, the brand additionally partnered with leagues and franchisees throughout hockey, soccer, kabaddi, badminton, and even F1 with campaigns concentrated round giving listeners ‘cash Can’t purchase’ reports. The largest CSR initiative on Radio Fever Voice of change (FVOC) is the largest CSR initiative within the history of radio. The center goal of the initiative is to bring about a ‘demonstrable trade’ in society and in its spirit, stays actual to its tagline “Bakwaas Band BadlaavShuru”. FVOC over the past 4 years has impacted 1 lac plus lives and has been related to celebs like John Abraham, Varun Dhawan, Gautam Gambhir and Yuvraj Singh amongst others. the most important testimony to this has been PM Narendra Modi’s tweet lauding Fever FM’s ultra-modern marketing campaign #PlasticSeBreakUp, towards single use plastic. even as offering the big selection of differentiated content to the listeners, the brand has stayed actual to its middle – imparting the satisfactory of Bollywood & present day hit track. The bouquet of differentiated content material, in the tune and non-song area, together with superstar RJs like photograph Pandey, Love teach Rahul Makin & SuperwomaniyaStutee, sincerely make Fever FM – ‘Entertainment Ka Baap’!