Jason Bentley starts a new life after retired from KCRW Radio

The voice of the Tastemaking KCRW stocks why he’s done with the nonprofit global, and he’s not so keen on EDM either.
Jason Bentley has had a quite desirable summer, although it culminated together with his unemployment. “I’ve had the posh of a farewell excursion the past few months,” he says of his departure from influential LA public radio station KCRW. “It’s kind of rare in radio, where humans commonly just disappear.”

On August 30, Bentley signed off on his final episode of Morning turns into Eclectic, the weekday morning track program he’s hosted for over a decade. His final tracks Stardust’s “Music Sounds Better With You” and Donna summer’s “Last Dance” wrapped an atypically festive show, which featured in-studio applause from a small crowd of colleagues, pals and own family, and recorded tributes from more than a few artists paying their respects and thanking Bentley for gambling their music.

Even greater uncommon than this form of on-air fanfare is the reality that Bentley announced his departure in June, giving his colleagues and audiences sufficient time to say goodbye. But why might Bentley choose to depart the host’s chair one of the maximum coveted jobs in public media within the first location?

Though his summer time of retrospection has been largely targeted on his time at the station’s flagship music program, Bentley’s relationship with KCRW is going back to the late’80s, when he started out as a station volunteer, sparkling out of high college. By means of 1992, he had labored his manner up to host his personal display, the residence and electronic track-pushed night program, town. In 2008, he changed into tapped to be triumphant Nic Harcourt because the host of Morning becomes Eclectic.

Whilst preceding hosts Harcourt and Chris Douridas were regarded for breaking new pop/rock artists like Adele, Coldplay and Fiona Apple via being the first inside the kingdom to play their tune, being first-on-air seemed much less pivotal inside the internet technology. So further to being a curator, Bentley targeted on being the DJ.

“I clearly assume that the signature of my tenure at KCRW has been to bring DJ tradition and the sensibility of DJing to the fore,” he says. “DJs are excellent storytellers and might absolutely take you on a journey, building sets that shipping you somewhere. The attention to detail of real-time DJ let in you an entire range of connection to human beings.”

Even before the EDM explosion of the early ‘10s became DJs into rock stars, Bentley’s ascent at KCRW made him a image of dance tune’s emergence in mainstream tradition. From the beginning, he carried the expectancies of folks who noticed his role as an possibility for a takeover and the tension of those who idea turntables may completely supplant guitars. The fact became some distance much less dramatic, as Bentley infused dance and digital tune right into a layout traditionally recognized for championing acoustic fare over membership tracks.

“I assume to start with there has been lots of concern that it’d be all-electronic, thinking about that’s in which I used to be coming from,” Bentley explains. “I was touchy to that, and just made certain to be stirring in matters from the traditional rock technology, world music, and things that comment on Jazz, Soul, and R&B.”

“I’m satisfied everything became saturated and people’s tastes have modified and it’s type of long gone again underground,” he adds. “However if we’re going to have any other run at it, we need to provide some bands like Depeche Mode and The cure.”

Who will preside over the morning hours at KCRW at some stage in the subsequent such style bubble remains an open query for now. Station president Jennifer Ferro has promised a nationwide search for Bentley’s replacement, a process that permits for a few area between the Bentley generation and what comes subsequent even as getting existing on-air talent Anne Litt, Raul Campos, Aaron Byrd and Garth Trinidad to awaken early for some months as fill-in hosts. Further to his hosting obligations, Bentley became additionally the station’s song director, however a good way to now be cut up off as a separate activity to be stuffed by using an extra new-lease. Till then, Litt has been tapped as period in-between song director.

Radio advertising-pros and cons

Radio is probably now not the first element that involves thoughts while you are taking into consideration ways to put it up for sale your enterprise. In particular in in recent times of social media and Facebook fan pages, radio might seem antique-faculty. But radio can be an vital part of your media strategy. To do it proper, you need to realize the professionals and cons.

Pros

You could goal your advertising and marketing to a particular target audience. Exceptional radio stations have distinct formats, from information/communicate to oldies to rock. Determine who you are attempting to attain (teens, households, city guys, suburban moms), after which pick out the radio format that reaches your target audience.
A advert on radio is frequently less expensive than a television ad and less complicated to supply.
Radio ads may be produced right away, in contrast to television advertisements. And in contrast to magazine print advertisements, you do not need to wait for the subsequent issue to pop out.
Cons

While a reader can cut out your print advert and shop it for later use, a radio ad could be very ephemeral, gambling over the radio for a minute or much less.
Morning and evening commutes are key times when many corporations need their advertisements to run, and there are handiest such a lot of spots to go around. This can force up the cost for those preference time slots.
Radio can often be background noise. You may want to run your advert various instances in order for it to make an effect.
Guidelines

If making a decision to go with radio marketing, there are a few things a good way to assist make it greater effective.

Radio commercials have interaction listeners by using constructing a 30- or 60-2nd tale, preserving the services or products being sold at the forefront at some point of, protecting all of the key factors in an efficient and entertaining way and completing with a name to action such as a smartphone variety. If you may be writing the advert your self, ensure to apply casual language and write the manner you communicate. The proper pacing is likewise critical; seeking to cram too much into your ad will simplest make you appear pushy. Include the right pauses, simply as if you have been speaking to the customers directly.

Remember that human beings listening to your ad are in all likelihood doing some thing else on the same time, like driving of their cars or doing family chores. Because of this, repeat key statistics together with your enterprise name and the call of the product or service you’re promoting. allow them to realize the decision to movement is coming, and then repeat your smartphone quantity or net deal with as a minimum three instances.

The song and tone of the ad need to additionally suit the station the advert might be airing on. for instance, if you’ll be shopping for time on a rock music station, you don’t want to apply a country jingle to your advert. It additionally will pay to pick the right sort of station or programming, and make sure it is a good suit with your client base.

Radio -The future of Marketing

Radio is absolutely the theater of the thoughts. The listener constructs the sets, hues them from his personal palette, and sculpts and costumes the characters who perform in them’ – Mercedes McCambridge.

Marconi would now not have imagined a century lower back that his invention could come this sort of long manner because it first started out crackling. it’s far surprising that Radio maintains to thrive and flourish with its dependable set of listeners, despite the onslaught of gizmos, devices, and the internet! It is probably the only medium which has evolved and nevertheless remains applicable, handy, low priced, and cellular! In today’s heavy digital panorama does Radio determine at all in advertising and marketing strategies and media plans? incredibly sure, and allow’s see why.

Basics of On-Air advertising and marketing

The primary premise of Radio marketing is that advertisers can both purchase ‘spots’ to air their recorded advertisement or have their enterprise mentioned on air via ‘live reads’.What does Radio provide to the new age advertiser? attain and frequency!

The important thing components of a great advert on Radio are:

Awesome content material that connects with your audience
-Proper target market attain
-Frequency or the repetition fee of the message
-Keeping a quality stability among attain and frequency, along-with content that delights, bureaucracy the pillars of an excellent on-air advertising strategy.the benefit and speed with which a Radio advert may be created offers it an advantage over commercials for visual medium. This makes it clean for entrepreneurs to kick-start a campaign and construct engagement in a short span of time.

Capitalize at the strength of the Spoken word

The spoken word gives emotion and stokes the listener’s imagination to make up their very own model of the goods or offerings being advertised. Jingles and catchy words create a don’t forget cost unequalled via virtual commercials. In truth, there is evidence that making an investment in Radio advertising is certainly a smart selection. In a chief Radio effectiveness look at performed in 2014, the research determined that each greenback of ad spend generated a mean income return of $6 from the listeners inside 28 days of airing the commercials.

Understand your target audience

Radio is probably the first issue most drivers switch on after the ignition! not like different marketing structures, it boasts of the specific benefit of being available whilst steering one’s manner via the site visitors! In contrary to social networks or search engines like google and yahoo that focus on the cyber literate crowd, this medium’s boasts of an unprecedented enchantment throughout the financial strata. What’s ironic approximately this broadcast medium is that a listener receives a ‘one-on-one’ feeling which in turns fosters a direct join. Every Radio station has its very own phase of purchasers and unique audience it objectives. it is one issue to understand the listener demographics, it’s absolutely any other to know and relate to them and feature their attention for the 30 secs of your ‘spot’ time!

The underground station reviving pirate radio in NYC

Since 2016, The Lot has been stay streaming 24/7 DJ units from a reclaimed delivery box in Brooklyn – however it’s now being threatened with closure.

since its inception in 2016, The Lot – a Brooklyn based totally virtual station with a DIY mentality – has been a mainstay for ny’s disparate music scenes. “When I moved here, I was astonished that the big apple had no right on line radio broadcaster,” says the station founder, Francois Vaxelaire. “I used to be taking note of on-line radio from Europe together with NTS (London) and Redlight (Amsterdam), and there has been no equal here.”

The network station is situated in Williamsburg, in a discarded slice of land that had formerly been vacant for 40 years. “No person knew who owned it or what turned into the deal with it,” says Francois. “In the future I saw a little panel saying ‘for rent’ – it struck me, I idea ‘I’m going to start a web radio station here’.”

Previously a DJ in his place of birth of Belgium, however with out a professional enjoy in the broadcasting industry, Francois decided that he would do something he should to make it work. He secured the land, and installation The Lot’s DJ booth in a small transport box on web site. alongside it, a kiosk serves espresso and snacks, in addition to beer and wine, giving the operation monetary independence.

“Being commercially viable offers us entire freedom inside the advent of the programming,” he explains. “We don’t care about what number of humans listen. It’s surely incredible that it is famous, and that human beings do concentrate, however it’s also remarkable that we’re not bound via that.”

As a end result, resident hosts at the Lot are actively endorsed to play anything they sense like, leaving them free to experiment: “We have a few quite bizarre shows with surely low audiences because they may be so hard, however if the man or woman hosting is interesting, and the show adds some thing to the entire noise, then we’re preserving it.”

New York has historically been at the forefront of radical American radio. ultimate yr, the Federal Communications fee recognized The Lot’s home city of Brooklyn as the epicentre of the united states’s pirate scene. Join an FM dial to a directional antenna on any given Saturday, and you’ll pay attention a wealthy assortment of musical offerings that reflect the vicinity’s diversity – from Haitian and Latino to Orthodox Jewish.

Inside the ’90s – as the technology have become extra low-priced – underground, unregulated radio stations have become a number of the nice locations to pay attention neighborhood music. WBAD in the big apple, a station started by means of ex-america driver Dave Cintron in 1995, become amongst the maximum celebrated, with its each day servings of unsanitised, uncompromising rap, now not available on mainstream airwaves at that time (it closed down in 1998).

“New York is a tune metropolis,” displays Francois. “The revival of electronic scenes right here in the previous couple of years has been so energetic and terrific, it’s been a privilege to be part of.”

“There are a whole lot of different radio stations doing an top notch job, too. What we’re doing is a continuation of New York’s radio records.”

Despite the fact that The Lot is maintaining many components of recent York’s crucial and ancient radio way of life, its potential to bridge the web and offline worlds units it apart from what’s come earlier than. Ordinary site visitors can experience the Williamsburg space because the suggests are live, with the DJ units playing over hefty audio system. “We’re a digital radio with a physical area, which creates a completely unique surroundings,” adds Francois, proudly. “With us, humans don’t just concentrate online – they could come down, hold out, throw a party.”

“We wanted to be rooted within the daily lifestyles of the neighbourhood here. That shape is our biggest electricity.”

Unknown things about BBC media brands

The letters in the BBC’s brand name are easy to identify and understand when present in quality programs and services.

BBC is the world’s most famous media brand specializing in providing news, education and entertainment to the UK. Today’s digital BBC plays a key role in life in the UK and aims to be the most innovative, reliable agency in the world as well as enriching people’s lives with many chapters. Useful programs and services. The BBC’s content can be viewed, heard or accessed through 8 national television channels, 10 national radio stations, 240 websites and 40 local radio stations.

The UK media market is being changed digitally; and until 2012, the whole UK will receive digital television broadcasts. Already 75% or nearly 19 million households have digital multi-channel TVs and radio services from Sky, Birgin Media and Freeview. Currently about 11 million families and small businesses have broadband connections.

Previous public media agencies such as BBC, ITV, Channel Four and Five are all multi-media and multimedia brands broadcasting 24 hours a day 7 days a week on the Internet. Those who watch digital channels account for more than 30% but with the new digital channels of these companies increase the number of viewers significantly.

The introduction of high-definition, high-definition, flat-screen TVs is attracting many consumers as well as other services such as ‘seven days of watching over and over’. A new type of channel operators, including BT, are mobile TV services that are increasingly developing into 3G technology. The radio and television market across the UK is estimated to be worth around £ 12 billion.

In 2006-2007, BBC received 235 awards for new television, radio and media programs. These awards include 32 Bafta awards (for Television, Children and Art), 52 RTS prizes (for television programs, Reportage, Sports, Education, North West, Art and Design), 18 Sony Gold awards for Radio, 4 Webby awards for live streaming as well as 3 International Emmy awards for television.

BBC also assumes responsibility for environmental protection cooperation and works hard to gain the right to get license tax through non-commercial business in improving the environment and minimizing negative impacts. with natural resources. The people who created the “Community Corporate Responsibility Index 2007” awarded the Platinum to the BBC for controlling the environmental and social impacts.

BBC is primarily known as a manufacturer of high quality content and programs on radio, TV or Internet. Its product is a complex with 21 major public communication brands on television, radio and online, fulfilling its promise to provide something of quality to everyone.

Today’s BBC television and radio brands, especially BBC One, BBC Two and Radio 1, 2, 3, 4 and Five Live are extremely popular, attracting a huge audience. Its main channels are also supported by new digital brands like BBC Three and BBC Four on television, BBC Radio Xtra, BBC Five Live Sports Extra, BBC 6 Music, BBC 7 and Asian Network on digital radio. The bbc.co.uk website is also a leading recognized brand in the United Kingdom.

The BBC’s Nations and Regions channels for England, Wales, Northern Ireland and Scotland also produce many programs, especially news for important audiences. The BBC has also opened many choir-choirs to develop young talents and contribute training and production skills to British media, music, drama and film.

BBC finance is based on media taxes paid by all households with TVs. This means that the company does not have to profit from advertising or stock buyers and can focus on providing high quality programs and services to everyone, in other words many of them. there will be no need to sponsor by donations or advertising ..

The letters in the BBC’s brand name are easy to identify and understand when present in quality programs and services.

In late 2006, the BBC received the royal 10-year Charter, which clearly states what the media taxpayer expects in a completely digital and on-demand world. That proved the BBC’s public goals, confirming a unique role for the British media in the next decade. The new BBC Trust, an agency that sets goals for the BBC to help protect the company from political and commercial pressures as well as report its operations in an annual report to parliament and tax payers. information, established to monitor all BBC activities.

Your next work challenge: Music into this podcast

Waco is a town of 137,000 humans in relevant Texas. It has six local television stations, approximately as many neighborhood newspapers and magazines, and more than a dozen local radio stations. An hour away in round Rock sits the headquarters of Dell, the pc agency, which employs 138,000 humans globally.

If you have an employee base same in size to the population of a small town, your workforce is an target market of its very own. And so Dell, a 35-year-old generation agency, has determined to grow to be a media organization, too.

The remaining month, Dell rolled out the primary of what it hopes could be a chain of podcasts focused on personnel. It’s using the podcasting format to proportion business enterprise updates, interview key executives, and dive into the specifics of Dell’s products. ”Given the fast-paced and digitally related workforce of today, we ought to adapt to new methods of communicating,” says Matt Dunfee, a vp of income at Dell.

Dell is a part of a larger trend of large employers the usage of multimedia to disseminate facts to their personnel round the world. Salesforce and AT&T both currently launched podcasts of their personal. Goldman Sachs has had one considering that as a minimum 2015 (current episodes have centered on subjects ranging from Poland’s financial system to Asia’s non-public fairness market to the upward thrust of eSports).

“I suppose in the future, every enterprise can have its own media station,” says Jen Grogono, CEO of podcasting agency uStudio, which works with Dell, Salesforce, AT&T, and more than a dozen other important brands which have taken the podcast plunge. “Pick out anything metaphor you need—Netflix or Spotify for companies—but multimedia on-demand is how people need to eat records.”

Grogono has a point. Between the dispersement of world workforces and the countless emails streaming into employees’ inboxes, changing the medium of verbal exchange might assist critical messages reduce through the muddle. Podcasts let employees get the low-down on enterprise statistics even as they’re commuting or on the gym, instead of having to sit via a presentation on the office or sludge through a lengthy, impersonal e-mail from corporate.

One reason employers can also love those new mediums is it allows them to tune results. “you may not tell whether or not a person reads to line 6 or line 36 of an e-mail, however [with multimedia] you may inform if a person has listened to the stop,” Grogono says.

In Dunfee’s e-mail announcing the podcast to his crew at Dell, he recognizes the trouble loud and clear. “Greater importantly, if you’re the 1 man or woman for each 10 who reads this electronic mail, please tap your peers on the shoulder and inspire them to join.”

Perhaps he’ll have better luck getting them to tune in with their headphones.

Do you know that Galaxy Note8 and Note9 can activate FM Radio feature?

The mobile market of each country has its own unique characteristics. If you don’t know, some of the last-year mobile phones like the running Galaxy Note8 CPU Snapdragon are available with FM chips, built into Qualcomm’s LTE modem. However, this chip has been disabled by the manufacturer.

The recent flagships of both Apple and Samsung have dropped the FM radio feature, which raises the question of why this weird thing is happening. Radio stations and US security agencies agreed to call for them to activate the FM chip again. However in the US and Canada, this depends on the power of the network. Of course, everyone thinks the operator wants to turn off the radio feature to sell more content like music or more entertaining shows.

Problems and solutions
Back in time, starting from the time when the Galaxy S4 launched in 2013, Samsung has posted a reason to explain why they began to omit the radio function: “Our research shows that users are translating. Switch to digital platform, they focus on listening to music on social networks or on favorite channels on YouTube. Super product (S4) focuses on customers using digital content, using modern formats and channels ”

Samsung plans to activate FM chips in upcoming smartphones in the North American market. They have partnered with TagStation, which owns the NextRadio application, as part of activating the FM chip. The move was triggered after recent natural disasters in the United States. There has been pressure on phone manufacturers to turn on and open FM functions in smartphones as a public safety solution, for example, reporting news of storms and floods while mobile devices simultaneously lose Call wave, data and wifi.

From now on, if you use a phone running Snapdragon CPU, for example – Note8 N950U you can install the NextRadio application for your phone.

You can also find out if smartphones have hardware that supports FM Radio with your mobile phone.

Norwegian pioneer of the death of FM radio frequency

Despite the potential risks and objections of 66% of people, from January 11 (Wednesday), Norway will become the world’s first country to stop using FM waves and switch to use DAB digital radio technology (Digital Audio Broadcasting).
The reason for this plan to be approved before the Norwegian Parliament is that with the same investment cost, DAB technology allows up to 8 times the number of radio stations and channels compared to FM technology. According to the calculation of the Norwegian Government, the transition to digital radio technology (DAB) will save more than 200 million kroner (equivalent to 23.5 million USD).

It is known that the FM radio broadcasting system in Norway currently has only 5 channels, while DAB has 22 channels and is able to open another 20 channels. However, 66% of Norwegian people objected to the government’s decision because the government was too impatient. They worry that many people will miss warnings often broadcast on radio frequency FM and there are currently about 2 million cars in the country still do not have a digital receiver.

Bodoe City will be the first place to stop broadcasting FM in Norway on January 11. Under the approved plan, in 2017, all Norwegian national radio programs will be transferred to ADB technology.

In addition to investment costs and number of channels, DAB technology will help reduce noise and provide better sound quality in a country divided by many mountains and fjords like Norway.

Reportedly, a recent survey of the Daily Dagbladet (Norway) showed that 66% of people opposed the “death” of the FM wave, 17% agreed and the rest abstained.
Together with Norway, Switzerland is expected to stop broadcasting FM from 2020, while Britain and Denmark are also considering switching to broadcasting on DAB, instead of using the current FM frequency.

Newspapers, radio and television in a multi-platform digital era

Journalism without proper awareness and appropriate changes will be left behind, losing, despite the glorious past.
We are standing before the moment of the historical hinge of journalism, but without proper awareness, suggesting how to change, the appropriate response will be lagged behind, losing even though the past is glorious.

In the last years of the twentieth century, in the early 21st century, the world witnessed the rapid development of information technology, especially digital technology. From the advent of the Internet to the revolution of web 2.0, the emergence of the terms “blog, vlogs, post, forum”. In recent years, social networks, mobile applications, tablets, smartphones (smartphones), audiovisual tools have brought humanity into a high-level digital era, making fundamentally change the nature of communication, interaction between individuals and individuals and between individuals and society.
“Digital tsunami” hits every corner of life, has a strong and profound impact on all relationships of people, all circles, all areas of social life, from politics to economy and literature, chemical, social, security, defense, foreign affairs; from production to service and consumption in almost every country and territory worldwide.

Decline, even “predicted risk” of newspapers and traditional journalism
Digital trend is irreversible in the current development process of the world. And the press and the media – as an industry that is always in contact with the earliest, the most responsive response to all social changes, of course, cannot escape the trajectory of this development.

In particular, traditional newspapers, including radio, television, printed newspapers … are the areas most affected. It can be said, we are standing before the time of hinged history of journalism but if not properly aware, suggesting ways to change, appropriate response will be lagged behind, losing even though the past is glorious .

In a report made at the end of 2015, the Brookings Institute, a leading global strategic research agency in the United States, put the number in the world’s largest newspaper market, the United States, as follows: If 1945 , the number of printed newspapers per hundred million people in the United States is 1,400, but by 2014, this number has dropped sharply, to only 400.

The amount of circulating capital in the newspaper industry decreased from 35% to 15%, the number of journalists registered in the US decreased from 43,000 in 1978 to 33,000 in 2015. A series of printed newspapers are long and famous. In the United States, it is required to close or suspend the printed publication to switch to electronic publications, notably the San Francisco Chronicle, Boston Globe or Newsweek …

In addition to the United States, the world’s second-largest newspaper market, Europe, also witnessed a dramatic decline in print. Since 2008, half of the printed newspapers in the UK have cut personnel or reduced the number of publications.

Major newspapers like El Pais (Spain), Le Monde (France), Der Spiegel (Germany) all cut their staff, the circulation drops to 1/3 or 1/2 and all of them turn to develop content to digital technology platforms.